Off-page SEO is the process of improving a website’s search engine ranking through activities done outside the website.
Definition
Off-page SEO refers to all actions taken outside your website to increase its authority, credibility, and ranking in search engine results.
Main Off-Page Techniques
1. Backlinks
- Links from other websites to your site
- High-quality and relevant backlinks improve ranking
2.Social Media Marketing
- Sharing content on platforms like Facebook, Instagram, LinkedIn
- Helps increase Visibility and traffic
3.Guest Posting
- Writing articles for other websites and linking back to your site
4. Business Listings
- Submitting your site to Google Business Profile and directories
5. Brand Mentions
- When other sites mention your brand name (with or without a link)
6. Forum Participation
- Answering questions on forums and discussion sites
7. Influencer Outreach
- Promoting content through bloggers or influencers