SEO stands for Search Engine Optimization. It’s the process of improving a website or online content so that it ranks higher on search engines like Google, Bing, or Yahoo. The higher a page ranks, the more likely people are to visit it.
Here’s a simple breakdown:
Keywords – Using the right words or phrases that people type into search engines. For example, if you have a blog about skateboarding, using phrases like “best skateboards for beginners” can help people find your content.
Content Quality – Writing helpful, original, and engaging content that answers what users are looking for. Search engines favor content that satisfies user intent.
On-Page SEO – Optimizing elements on your own website like:
Title tags and meta descriptions
Headings (H1, H2, H3)
URL structure
Internal linking between pages
Off-Page SEO – Building your website’s authority by getting backlinks (links from other websites). Think of it as other sites vouching for your content.
Technical SEO – Making sure your website works well for search engines and users:
Fast loading speed
Mobile-friendly design
Proper site structure and sitemaps
User Experience (UX) – Easy navigation, clear layout, and good design help users stay longer, which can improve rankings.
In short, SEO is about making your website search-engine-friendly so more people can find it organically (without paid ads).
